
Nestlé Toll House: Bake Some Good
Campaign

Bake Some Good is a campaign created around the idea that baking for others can make the world a little brighter, one small act at a time. We brought 6 bakers together and they baked for deserving organizations and groups like the TSA, the Chicago DMV, The Cara Program, PBS, firefighters, police officers and others. The campaign lasted for 120 days, and we touched countless lives. And also set a Guinness World record in the process for most consecutive hours baked (25 straight hours!) The treats were donated to Meals on Wheels.


